The past couple of weeks have been very overwhelming for most Americans. A new coronavirus COVID-19 went from being a far-off mystery disease to becoming a significant domestic challenge, changing every aspect of daily life. Most home care agencies are scrambling to create (or enhance) infection control programs and other risk-mitigation protocols. But effective communication is equally critical.
“Branding” has become more-and-more important for home health marketing in recent years, given ever-increasing competition and the rise of social media culture. Companies have always been concerned about their reputations, but the wide-spread sharing of “reviews” online has increased the pressure. Wise home care industry leaders spend considerable energy fostering the right brand.
Career development is a hot topic these days. With a booming economy and favorable job market for professionals, investing in employees is one [...]
Most people have experienced a hard sell at some point in their lives. Aggressive salespeople are often associated with car dealerships and telemarketers. [...]
Philanthropy and business enjoy a long relationship that goes back to the days of the Industrial Revolution. Many of the world’s great hospitals [...]
Home care and home health agencies are often looking for ways to connect with referral sources, prospective caregivers and potential clients. Fortunately, the Holiday Season is awash in outreach opportunities! A multitude of holiday-related events and announcements justify in-person sales calls, social media campaigns and email blasts, while a general sense of goodwill ensures that prospects are receptive to the efforts.
Curious about what changes in Medicare Advantage will mean for home care agencies? Join CareAcademy for a free webinar with panelists from Home [...]