While most companies work to limit their number, complaints come with the territory. First, nobody and no organization are perfect. Second, some people are simply unreasonable no matter how great the quality-of-care and service. With that said, here are 7 effective ways home care agency owners can mitigate the fallout from unhappy clients.
While most home care agencies know that social media can add value to their company brand in theory, some leaders have put social media marketing strategy on the back burner. Here are 6 reason why now is the time to prioritize your home care agency social media presence.
As communities around the world respond to COVID-19, we know this time presents unique challenges to your home care business. We’d like to ... Continued
With Home Care Marketers Barred from Key Accounts Due to Coronavirus, Now’s a Good Time to Focus on Strategy
It’s no secret the coronavirus (COVID-19) pandemic has left home care agencies scrambling to address a variety of challenges. The most obvious include ... Continued
As the COVID-19 crisis continues to disrupt home care and senior living operations, innovative companies have implemented new marketing strategies to address social-distancing protocols and facility lockdown policies. While they began largely as experiments, time has proven some to be highly effective.
Now may be a good time for in-home care agencies to consider how modest technology investments can fuel marketing efforts and yield tremendous returns. These are a few of the most compelling arguments for innovation.
My how things have changed in the past few years! It doesn’t seem that long ago when companies placed advertisements in newspapers and spent marketing budgets on preferred phone book listings. But those days are long gone, and many home care agency owners are playing catch-up.
The past couple of weeks have been very overwhelming for most Americans. A new coronavirus COVID-19 went from being a far-off mystery disease to becoming a significant domestic challenge, changing every aspect of daily life. Most home care agencies are scrambling to create (or enhance) infection control programs and other risk-mitigation protocols. But effective communication is equally critical.
“Branding” has become more-and-more important for home health marketing in recent years, given ever-increasing competition and the rise of social media culture. Companies have always been concerned about their reputations, but the wide-spread sharing of “reviews” online has increased the pressure. Wise home care industry leaders spend considerable energy fostering the right brand.
Career development is a hot topic these days. With a booming economy and favorable job market for professionals, investing in employees is one ... Continued