Providentia Marketing Blog
Set Realistic Expectations Regarding Caregiver Duties and Abilities
Non-medical caregiving provides much-needed services to aging folks and others with physical and cognitive disabilities. As those who work in the industry know, home [...]
Home Care and Coronavirus: What to Communicate to Clients, and How to Do It
The past couple of weeks have been very overwhelming for most Americans. A new coronavirus COVID-19 went from being a far-off mystery disease to becoming a significant domestic challenge, changing every aspect of daily life. Most home care agencies are scrambling to create (or enhance) infection control programs and other risk-mitigation protocols. But effective communication is equally critical.
How Strategic Partnerships Can Help Improve Your Home Care Brand
“Branding” has become more-and-more important for home health marketing in recent years, given ever-increasing competition and the rise of social media culture. Companies have always been concerned about their reputations, but the wide-spread sharing of “reviews” online has increased the pressure. Wise home care industry leaders spend considerable energy fostering the right brand.
Thinking about “Discounting” Your Home Care Rates? Don’t!
Most home care agency owners and managers have faced the difficult position of being told that a competitor has lower rates. This usually occurs [...]
Career Development in Home Care, and Why it Matters to Your Agency
Career development is a hot topic these days. With a booming economy and favorable job market for professionals, investing in employees is one way [...]
How to Hire Great Senior Care Representatives (Because Top-Performing Salespeople Don’t Grow on Trees!)
Finding great employees is no easy task in today’s red-hot economy. The search for exceptional home care representatives can be particularly challenging. Many are [...]
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