As the COVID-19 crisis continues to disrupt home care and senior living operations, innovative companies have implemented new marketing strategies to address social-distancing protocols and facility lockdown policies. While they began largely as experiments, time has proven some to be highly effective.
Now may be a good time for in-home care agencies to consider how modest technology investments can fuel marketing efforts and yield tremendous returns. These are a few of the most compelling arguments for innovation.
Experienced home care agency owners and marketers love to discuss the seemingly-mythical sources of “funded” home care. And why wouldn’t they? After all, non-medical home care services aren’t typically covered by Medicare or private healthcare insurance. The idea of financial resources that limit out-of-pocket costs is very attractive to both clients and agencies.
My how things have changed in the past few years! It doesn’t seem that long ago when companies placed advertisements in newspapers and spent marketing budgets on preferred phone book listings. But those days are long gone, and many home care agency owners are playing catch-up.
The past couple of weeks have been very overwhelming for most Americans. A new coronavirus COVID-19 went from being a far-off mystery disease to becoming a significant domestic challenge, changing every aspect of daily life. Most home care agencies are scrambling to create (or enhance) infection control programs and other risk-mitigation protocols. But effective communication is equally critical.