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Home Care Marketing Blog

News, tips, and advice about digital marketing for your growing home care agency.

  • Is Your Home Care Business Keeping Up With Technology?

Is Your Home Care Business Keeping Up With Technology?

October 12th, 2020|Home Care Industry Research|

Staying at the cutting edge of technology gives home care companies a step up on the competition. Keeping your business up to date with the latest technology can serve as a profitable home health marketing tactic as consumers are drawn to providers with the best way of doing things. Of course, that tech will also help home care providers give safer, more effective care to clients.

  • Advanced Caregiver Recruiting Techniques

Advanced Caregiver Recruiting Techniques

August 17th, 2020|Recruiting & Hiring|

In recent years, caregiver recruiting techniques necessary for success have become much more complex. In fact, some agencies have more client referrals than available home care aides—a phenomenon that would have been nearly incomprehensible just a decade ago! Forward-thinking leaders must now leverage every possible resource for caregiver recruitment. Here are proven techniques that can help any agency bolster their staff.

  • Home Care Agency Office Staff Matter Too

8 Reasons Why Happy Recruiters, Staffers and Managers are Critical to Home Care Agency Success

July 20th, 2020|Home Care Industry Research|

With all of the talk about the infamous “caregiver shortage,” it’s easy for home care business owners to lose focus on their office staff. But even though these team members don’t get as much media attention, they’re incredibly important to an agency’s success. There’s simply no way for a home care company to remain successful without positive and productive office workers!

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