Providentia Marketing Blog
Senior Care Marketing Strategies are Proving Effective Amid COVID-19
As the COVID-19 crisis continues to disrupt home care and senior living operations, innovative companies have implemented new marketing strategies to address social-distancing protocols and facility lockdown policies. While they began largely as experiments, time has proven some to be highly effective.
How Strategic Technology Implementation Can Add Jet Fuel to Your Home Health Marketing Efforts
Now may be a good time for in-home care agencies to consider how modest technology investments can fuel marketing efforts and yield tremendous returns. These are a few of the most compelling arguments for innovation.
Top 5 Ways Caregiver Agencies Can Secure Long-Term Care Insurance Referrals
Experienced home care agency owners and marketers love to discuss the seemingly-mythical sources of “funded” home care. And why wouldn’t they? After all, non-medical home care services aren’t typically covered by Medicare or private healthcare insurance. The idea of financial resources that limit out-of-pocket costs is very attractive to both clients and agencies.
How a Free “Google My Business” Listing Contributes to Home Health Marketing Success!
My how things have changed in the past few years! It doesn’t seem that long ago when companies placed advertisements in newspapers and spent marketing budgets on preferred phone book listings. But those days are long gone, and many home care agency owners are playing catch-up.
Set Realistic Expectations Regarding Caregiver Duties and Abilities
Non-medical caregiving provides much-needed services to aging folks and others with physical and cognitive disabilities. As those who work in the industry know, home ... Continued
Home Care and Coronavirus: What to Communicate to Clients, and How to Do It
The past couple of weeks have been very overwhelming for most Americans. A new coronavirus COVID-19 went from being a far-off mystery disease to becoming a significant domestic challenge, changing every aspect of daily life. Most home care agencies are scrambling to create (or enhance) infection control programs and other risk-mitigation protocols. But effective communication is equally critical.
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