Content Marketing

//Content Marketing

4 Things You Need to Include in Every Blog Post

2018-05-26T05:12:30+00:00 January 15th, 2018|Categories: Content Marketing|Tags: , |

Let’s be honest, blogging about your home care business can be a lot of work. It’s hard enough just to gather your thoughts and express them in a coherent manner. But how do you even know if your blog posts are effective? The truth is, most businesses don’t -- the Content Marketing Institute found that [...]

What Happens When You Stop Producing Original Content?

2017-10-13T16:56:34+00:00 September 29th, 2017|Categories: Content Marketing, SEO|Tags: , , , , |

Today, content overload is a very real problem. There are blogs, social posts, videos, podcasts, press releases and much more available at the click of a mouse. So, is a blogging program, often the core of marketing strategies for home care agencies, really effective? The answer is yes. A content strategy that includes posting original [...]

Why Should Your Home Care Agency Have a Blog?

2017-10-13T16:56:36+00:00 January 17th, 2017|Categories: Content Marketing, SEO|Tags: , , , , , |

The question seems easy enough to answer. Having a blog on your home care agency website is a quick and easy way to throw information up on your site, publish stories of interest about your company’s offerings and to give valuable information to prospective aging care clients. But what is a blog actually good for? [...]

Blogging in a World Where Everyone Blogs

2017-10-13T16:56:36+00:00 January 4th, 2017|Categories: Content Marketing|Tags: , , , , |

Today, every business blogs. And many individuals too. With all of that content on the internet, how are you supposed to create content that stands out as different? Write for Your Audience Just writing isn’t enough. Writing for your audience – clients, caregivers, families – is key. You need to write content that answers [...]

Using a Blog to Grow Your Home Care Business

2017-10-13T16:56:37+00:00 July 11th, 2016|Categories: Content Marketing|Tags: |

As your home care business grows, your to-do list likely includes networking, advertising, recruiting and generating leads and referrals. All of these tasks warrant your time and your best efforts. But if you really want to maximize the results of your work, you must have a blog. Now you might be thinking “Really? Do I [...]

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