Marketing Tips

//Marketing Tips

The Right Tool for the Job: Understanding Marketing Tactics for Home Care

2017-10-13T16:56:34+00:00 June 27th, 2017|Categories: Marketing Tips|Tags: |

Would you use a hammer to cut your hair? Or a stethoscope to check your oil?  Join HCAF as we welcome speaker Jason Chagnon and learn about using marketing tools that will make your agency stand out in the crowd. HCAF Webinar: Wednesday, June 28, 2017 - 12:00 PM -1:00 PM ET (login at 11:45 AM) [...]

Recruiting Ideas for Hiring Caregivers

2017-10-18T06:58:04+00:00 February 15th, 2017|Categories: Marketing Tips, Recruiting & Hiring|Tags: , , |

Recruiting Ideas Disclaimer: These creative and innovative recruiting ideas range from the common to the off-the-wall! Some are serious, some are humorous – but all are intended to get you thinking! Recruiting New Applicants Use alternate locations for registration. Offer larger than normal referral bonus for difficult-to-fill positions. Staff a mall kiosk [...]

5 Steps for Differentiating Your Home Care Agency

2017-10-13T16:56:36+00:00 January 13th, 2017|Categories: Marketing Tips|Tags: , , , |

Having trouble differentiating your firm from the 20 other home care firms in your market? Discouraged by trying to compete with the massive multinational agencies who dominate the search engines? Haven’t had a Facebook “like” since 2015? Don’t give up! There are some pretty easy-to-implement marketing initiatives that can help your private duty home care [...]

Is Your Home Care Website Answering the Right Questions?

2017-10-13T16:56:36+00:00 January 13th, 2017|Categories: Marketing Tips|Tags: , , , , |

It can be difficult to think like your customer. Are you guilty of using technical jargon and industry buzz words in your marketing content that makes little or no sense to your customers? Do you brag about the features you are proud of on your home care website without considering why your customer would care, [...]

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