Does Blogging Help Drive More Inbound Leads for Home Care Agencies?

2017-07-06T20:44:55+00:00 July 6th, 2017|Categories: SEO|Tags: , |

The short answer: you better believe it! Take a look at what we were able to do for a staffing client. Our marketing team recently began blogging for a staffing agency with two offices in Wisconsin. The Goal: This company has two main goals (just like nearly every other home health care organization): Drive more [...]

SEO in 2017: Create a Plan for a Long-Term, High Performing Website (part 3 of 3)

2017-05-18T10:52:09+00:00 May 18th, 2017|Categories: SEO|Tags: , , , , , , , , |

Your home care website is responsive. Fast. Secure. And delivers an amazing user experience. What else should you be doing to ensure it generates solid leads and attracts more qualified clients? You need a plan – for content and backlinks, that is. In this final installment of our SEO in 2017 post series, we’ll explain why [...]

SEO in 2017: Boost Website Rankings and Conversions with Speed, Security & UX (part 2 of 3)

2017-05-17T06:52:46+00:00 May 17th, 2017|Categories: SEO|Tags: , , , , , , , |

Want your home care website to rank better, generate more leads and attract more qualified candidates? Then this series of posts on SEO is a must-read! In our first installment, we explained how responsive design and AMP technology make both Google and your site visitors happy. Today, we’ll explain three more factors which dramatically impact your [...]

SEO in 2017: A Checklist for Your Home Care Firm (part 1 of 3)

2017-05-15T07:44:02+00:00 May 15th, 2017|Categories: SEO|Tags: , , , , , |

For most people, driving in a car feels much safer than flying in an airplane. We dictate our future when we hold the steering wheel. We decide our direction, and we determine whether we reach our destination or not. Statistically, flying is much safer than driving, but most of us worry a lot more when [...]

Does Online Advertising Work for Every Home Care Business?

2017-04-29T05:22:46+00:00 April 24th, 2017|Categories: SEO, Social Media|Tags: , , , , , |

In our first blog post in the PPC series, we provided a baseline of understanding about the world of pay-per-click advertising. Now that we’ve gotten our toes wet, it’s time to figure out if your home health business should even be considering online advertising as a marketing option. It might not be the best fit or [...]

What is PPC? Let’s Cover the Basics

2017-04-29T05:24:38+00:00 April 19th, 2017|Categories: SEO, Social Media|Tags: , , , , , , |

In an effort to help home healthcare agencies understand the potential in the area of search engine marketing, Providentia Marketing is publishing a series of posts with the hope of helping home care business owners understand this effective online marketing technique. Let’s get started. What Is PPC? PPC stands for pay-per-click. It can have a variety of [...]

Crush 2017 with the Right Social Media Strategy: Great Visuals, Video and Voice (part 2)

2017-03-07T17:32:30+00:00 March 7th, 2017|Categories: SEO, Social Media|Tags: , , , , , , , |

In the home care industry social media has rapidly evolved from novelty to essential communication tool. But with all the new systems, changes to social media algorithms and advertising opportunities, what should you be doing? Today, we continue our series of posts that will walk you through the biggest trends in social…and show you what you [...]

Facebook Jobs: The Next Wave in Online Job Boards

2017-02-28T07:06:39+00:00 February 24th, 2017|Categories: Recruiting & Hiring, SEO, Social Media|Tags: , , , , , , |

“Take the Work Out of Hiring” with Facebook Jobs We know that finding the right talent can be a challenge. 40% of US small businesses report that filling jobs was more difficult than they expected, which is surprising when you consider that these small businesses also employ nearly half of the country’s workforce. Beginning [...]

Creating Goals for Your Social Media Marketing Strategy

2017-02-28T07:06:39+00:00 February 7th, 2017|Categories: SEO, Social Media|Tags: , , , , , , |

Building Your Brand Having a strategic social media strategy is a great way to create a strong online presence. Social media gives your company an opportunity to showcase your culture, values and personality and to be easily accessible to your audience. Having an active presence across the social platforms your audiences are active on makes [...]

Are Your Online Advertising Campaigns Missing the Target?

2017-02-28T07:06:40+00:00 January 27th, 2017|Categories: SEO, Social Media|Tags: , , , , , |

What if I told you that your Facebook advertising could appear in front of “friends of a client’s loved ones in Houston” or “elder law attorneys in Denver?” One of the incredibly effective features in online advertising comes in the form of detailed target audiences. Whenever businesses invest in marketing or advertising, they want to [...]

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