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Does Online Advertising Work for Every Home Care Business?

2017-04-29T05:22:46+00:00 April 24th, 2017|Categories: SEO, Social Media|Tags: , , , , , |

In our first blog post in the PPC series, we provided a baseline of understanding about the world of pay-per-click advertising. Now that we’ve gotten our toes wet, it’s time to figure out if your home health business should even be considering online advertising as a marketing option. It might not be the best fit or [...]

What is PPC? Let’s Cover the Basics

2017-04-29T05:24:38+00:00 April 19th, 2017|Categories: SEO, Social Media|Tags: , , , , , , |

In an effort to help home healthcare agencies understand the potential in the area of search engine marketing, Providentia Marketing is publishing a series of posts with the hope of helping home care business owners understand this effective online marketing technique. Let’s get started. What Is PPC? PPC stands for pay-per-click. It can have a variety of [...]

Crush Social in 2017 (part 3): 5 Powerful Ways to Use Social Media in Recruiting Caregivers

2017-03-07T17:55:47+00:00 March 7th, 2017|Categories: Recruiting & Hiring, Social Media|Tags: , , , , , , , |

The home care industry is getting much better about content and social marketing. Home care businesses are offering better advice for those searching for care. They are also targeting job seekers more effectively, creating more compelling imagery and sharing more consistently. But a lot of firms still struggle. They don’t have the time (or desire) to [...]

Crush 2017 with the Right Social Media Strategy: Great Visuals, Video and Voice (part 2)

2017-03-07T17:32:30+00:00 March 7th, 2017|Categories: SEO, Social Media|Tags: , , , , , , , |

In the home care industry social media has rapidly evolved from novelty to essential communication tool. But with all the new systems, changes to social media algorithms and advertising opportunities, what should you be doing? Today, we continue our series of posts that will walk you through the biggest trends in social…and show you what you [...]

Crush 2017 with the Right Social Media Strategy: Lessons from 2016 (part 1)

2017-03-07T06:25:57+00:00 March 6th, 2017|Categories: Social Media|Tags: , , , , , , , |

Just a few short years ago, social media was a novelty for most home health care firms. Now it’s an essential communication tool. But with all the new platforms, changes to social media algorithms and advertising opportunities, what should you be doing? Today, we’re starting a series of posts that will walk you through the [...]

Facebook Jobs: The Next Wave in Online Job Boards

2017-02-28T07:06:39+00:00 February 24th, 2017|Categories: Recruiting & Hiring, SEO, Social Media|Tags: , , , , , , |

“Take the Work Out of Hiring” with Facebook Jobs We know that finding the right talent can be a challenge. 40% of US small businesses report that filling jobs was more difficult than they expected, which is surprising when you consider that these small businesses also employ nearly half of the country’s workforce. Beginning [...]

Creating Goals for Your Social Media Marketing Strategy

2017-02-28T07:06:39+00:00 February 7th, 2017|Categories: SEO, Social Media|Tags: , , , , , , |

Building Your Brand Having a strategic social media strategy is a great way to create a strong online presence. Social media gives your company an opportunity to showcase your culture, values and personality and to be easily accessible to your audience. Having an active presence across the social platforms your audiences are active on makes [...]

Driving Results with Social Media: Focus on Your Home Care Business Goals

2017-02-28T07:06:39+00:00 January 30th, 2017|Categories: Social Media|Tags: , , , |

Over the past several years the home care industry has had to adapt to a dramatic shift in customer behavior. Today’s home care consumers are increasingly using social media, search engines, and online resources to guide their own decisions. They are conducting their own research and talking with their friends and family about doctors, procedures, medicines, treatments and [...]

Are Your Online Advertising Campaigns Missing the Target?

2017-02-28T07:06:40+00:00 January 27th, 2017|Categories: SEO, Social Media|Tags: , , , , , |

What if I told you that your Facebook advertising could appear in front of “friends of a client’s loved ones in Houston” or “elder law attorneys in Denver?” One of the incredibly effective features in online advertising comes in the form of detailed target audiences. Whenever businesses invest in marketing or advertising, they want to [...]

Do You Need a Like Campaign on Facebook? The Data Says You Do

2017-04-29T05:20:59+00:00 January 6th, 2017|Categories: SEO, Social Media|Tags: , , , , |

Facebook is the king of social media. Stories occasionally surface about people leaving Facebook, but let’s put that to bed right now: There are more than 1.79 billion Facebook users in the world – an increase of 16 percent over last year. More than 1.09 billion Facebook users log in daily – an increase of [...]

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