As communities around the world respond to COVID-19, we know this time presents unique challenges to your home care business. We’d like to [...]
With Home Care Marketers Barred from Key Accounts Due to Coronavirus, Now’s a Good Time to Focus on Strategy
It’s no secret the coronavirus (COVID-19) pandemic has left home care agencies scrambling to address a variety of challenges. The most obvious include [...]
As the COVID-19 crisis continues to disrupt home care and senior living operations, innovative companies have implemented new marketing strategies to address social-distancing protocols and facility lockdown policies. While they began largely as experiments, time has proven some to be highly effective.
The past couple of weeks have been very overwhelming for most Americans. A new coronavirus COVID-19 went from being a far-off mystery disease to becoming a significant domestic challenge, changing every aspect of daily life. Most home care agencies are scrambling to create (or enhance) infection control programs and other risk-mitigation protocols. But effective communication is equally critical.