Now may be a good time for in-home care agencies to consider how modest technology investments can fuel marketing efforts and yield tremendous returns. These are a few of the most compelling arguments for innovation.
Experienced home care agency owners and marketers love to discuss the seemingly-mythical sources of “funded” home care. And why wouldn’t they? After all, non-medical home care services aren’t typically covered by Medicare or private healthcare insurance. The idea of financial resources that limit out-of-pocket costs is very attractive to both clients and agencies.
Most home care agency owners and managers have faced the difficult position of being told that a competitor has lower rates. This usually ... Continued
Most people have experienced a hard sell at some point in their lives. Aggressive salespeople are often associated with car dealerships and telemarketers. ... Continued
Home care and home health agencies are often looking for ways to connect with referral sources, prospective caregivers and potential clients. Fortunately, the Holiday Season is awash in outreach opportunities! A multitude of holiday-related events and announcements justify in-person sales calls, social media campaigns and email blasts, while a general sense of goodwill ensures that prospects are receptive to the efforts.
Home care, home health care, skilled nursing services, concierge services, companionship services, private duty, medicare reimbursement, etc, etc. There are many terms that your ... Continued
Simple Ways Your Home Care Agency Can Better Utilize LinkedIn for Marketing and Caregiver Recruitment
Traditional marketing methods are no longer enough to guarantee success. Home care marketing can be quite a challenge, given the vast industry competition. ... Continued
It seems every home care agency owner is looking for that magic “fishing hole” of secret referrals. However, the reality of senior care ... Continued