Most home care agency owners and managers have faced the difficult position of being told that a competitor has lower rates. This usually [...]
Most people have experienced a hard sell at some point in their lives. Aggressive salespeople are often associated with car dealerships and telemarketers. [...]
Home care and home health agencies are often looking for ways to connect with referral sources, prospective caregivers and potential clients. Fortunately, the Holiday Season is awash in outreach opportunities! A multitude of holiday-related events and announcements justify in-person sales calls, social media campaigns and email blasts, while a general sense of goodwill ensures that prospects are receptive to the efforts.
Home care, home health care, skilled nursing services, concierge services, companionship services, private duty, medicare reimbursement, etc, etc. There are many terms that your [...]
Simple Ways Your Home Care Agency Can Better Utilize LinkedIn for Marketing and Caregiver Recruitment
Traditional marketing methods are no longer enough to guarantee success. Home care marketing can be quite a challenge, given the vast industry competition. [...]
It seems every home care agency owner is looking for that magic “fishing hole” of secret referrals. However, the reality of senior care [...]
Social media is an important part of a marketing strategy for your home care business. Instagram might be easily overlooked, but it is a valuable tool that provides a real opportunity for your home care business to shine and bring in more clients.
Would you use a hammer to cut your hair? Or a stethoscope to check your oil? Join HCAF as we welcome speaker Jason Chagnon [...]