While negative reviews typically aren’t removed by review platforms, they can be buried.
Should you bury your negative reviews?
Not at all! It’s actually a better idea to embrace your negative reviews.
Here are three reasons why:
- You can show customers that you’re willing to make amends for any mistakes you’ve made. This shows customers you can be trusted to make things right when things go wrong.
- Customers don’t trust brands as much if their profile is filled with nothing but positive reviews
- Customers ignore unreasonable reviews. If they’re toxic or their review is full of vitriol, customers know it and they’re more than willing to cut you some slack, especially if your responses show that you care about them.
Accumulating a large number of negative reviews is clearly bad for business. That’s not what we’re talking about here. We are discussing reviews from customers who just weren’t a fit for your business.