About this Guide
Creating awareness. Educating prospective clients and referral sources. Staying top-of-mind. Promotion is the strategy for getting the word out about your business. And when it comes to promotion, you run the risk of wasting lots of money.
You could spend tens of thousands of dollars on talented sales and marketing professionals, only to turn them loose on the market armed with little more than a cell phone and a prospect list. It’s inefficient. It’s ineffective. And it’s a recipe for failure.
Before spending your time and hard earned money on marketing, make sure you understand your target market and put a strategy in place.